Media Consultancy and Management

It is important to have a clear press and communication policy, and understand the company's position with messages clear before we are in contact with a journalist. It is equally important to know the journalists' working methods and condit

At Effector, we know the media from top to bottom, and some of us have been journalists in the past and have even worked within the Danish media. Through these acquired experiences, we have helped many customers with the development of their press and communication strategy, as well as implement media training for the entire management group and individual spokesperson. We know the stories that the media will be interested in and can help to generate stories that will be exciting for journalists.  
In case a negative media event occurs for our client, we can help with the general crisis management, which can improve the livelihood of the negative publicity.

We can also help to proactively inform the media of great stories, since our clients can benefit from the positive image and overall message.

If you would like to know more, please contact Director, Corporate & Public Affairs, Charlotte Mayntz.